VESTRA Journal

ブランド卸売の今

ファッション、ブランド、市場の動き、そしてその背後にある取引。動きの速いバイヤーと販売者のための知見をお届けします。

すべて ブランドニュース 市場&価格 卸売トレンド スタイル特集
ブランドニュース

新入荷:3 ブランド、105 型

過去 1 日間に VESTRA カタログへ入荷した商品を、ブランド別に卸価格帯・最低発注数・実在庫のサイズとともに掲載します。

VESTRA · 11 Sep 2026
ブランドニュース

新入荷:NBB より 42 型

過去 2 日間に VESTRA カタログへ入荷した商品を、ブランド別に卸価格帯・最低発注数・実在庫のサイズとともに掲載します。

10 Sep 2026
ブランドニュース

新入荷:Pili Pérez より 335 型

過去 7 日間に VESTRA カタログへ入荷した商品を、ブランド別に卸価格帯・最低発注数・実在庫のサイズとともに掲載します。

8 Sep 2026
市場&価格

9月の重なり ― 秋物がまだ入荷している最中に春物を仕入れる

6週間だけ、ふたつのシーズンがひとつの予算を分け合います。春物を決める前に秋の初動をどう読むか、販売期間が半分になった9月の追加発注が実際にはいくらつくのか、そして使わずに残した4分の1の予算がなぜ最も役に立つのか。

6 Sep 2026
卸売トレンド

Selling on Instagram and Facebook: What Actually Moves Stock

One advertising system with two shop windows. The catalogue that feeds it, the measurement most shops get wrong, the cre

31 Aug 2026
ブランドニュース

Made in Italy, Read Properly

The label is a claim about where a garment was made, not a grade of quality. Here is what it covers, what it leaves out,

28 Aug 2026
スタイル特集

A Map of Italian Cloth: Biella, Como, Prato, Carpi

Italian textiles are not one industry but four or five, each in its own valley, each good at something different. Knowin

27 Aug 2026
市場&価格

Priced in Euros, Shown in Yours

A catalogue in a currency you don't think in is a catalogue you read slowly. Here is why we convert the shelf price but

27 Aug 2026
スタイル特集

Why Italian Sizes Run Small

An Italian 48 is not a European 48, and a straight letter conversion quietly wrecks a size run. What the numbers mean an

26 Aug 2026
市場&価格

Why Wholesale Prices Sit Behind a Trade Licence

Trade pricing is not a secret for its own sake. It is a wholesale price, and a wholesale price only makes sense between

26 Aug 2026
卸売トレンド

The Milan Calendar: When Italian Stock Actually Moves

Showroom weeks, order deadlines, delivery windows and the moment stock loosens. Buying Italian goods well is mostly a qu

25 Aug 2026
卸売トレンド

Selling to Order: Dropship, Reship, or Buy the Carton

Order-by-order retail is a real model, not a smaller version of wholesale. Three ways to run it, and what each one actua

25 Aug 2026
スタイル特集

Sprezzatura on the Rail

The Italian shop floor sells with fewer pieces and more air. What that looks like as a merchandising rule, and why it li

24 Aug 2026
卸売トレンド

Getting a Wholesale Catalogue Into Your Shop

Spreadsheet, export or API — what each one is good for, and the fields you should check before you build anything on top

24 Aug 2026
ブランドニュース

Why the Photographs Are Behind the Login

A locked photo looks like a broken page unless someone explains it. So: here is what the lock is protecting, and what op

23 Aug 2026
卸売トレンド

Buying and Selling an Amazon Business: The Account Is Not the Asset

What Amazon's August 2026 rule change actually forbids, the two deal structures that still work, the paperwork that carr

8 Aug 2026
市場&価格

Reading a Tiered Price Break Before You Commit

A tier table is not a discount ladder — it is a question about how much stock you can actually move. Here is how to read

24 Jul 2026
卸売トレンド

Order a Sample Before You Order a Carton

Photographs flatten fabric. A single sample tells you the weight, the collar recovery and the true colour — and it costs

23 Jul 2026
ブランドニュース

What EEA Stock Actually Means on a Listing

Three words on a product page carry more weight than most buyers realise: they decide your customs exposure, your lead t

22 Jul 2026
市場&価格

Why Escrow Is Quietly Reshaping B2B Fashion

Wholesale used to run on relationships and payment terms. As more deals happen between strangers across borders, escrow

21 Jul 2026
スタイル特集

The Case for Buying One Garment in Depth

Most small buyers spread their budget thin across many styles. Going deep on one proven garment, across colours and size

21 Jul 2026
ブランドニュース

The Resale Boom and What It Means for Wholesale Buyers

Secondhand and off-price channels are reshaping how branded stock moves. For wholesale buyers, the shift is an opportuni

20 Jul 2026
市場&価格

Why Your First Order With a New Seller Should Be Small

Verification and escrow protect your money. Neither tells you whether a seller packs well, answers quickly, or ships whe

20 Jul 2026
卸売トレンド

Off-Season Buying: The Calendar Edge Smart Wholesalers Use

The best wholesale prices rarely appear when demand is highest. Buyers who work the calendar, not the trend, protect the

19 Jul 2026
市場&価格

The Digital Product Passport Is Coming for Your Stockroom

EU rules will soon expect a branded garment to carry a verifiable digital record of what it is and where it came from. F

19 Jul 2026
スタイル特集

Build a Colour Assortment That Actually Sells

Colour decides sell-through more than almost any other factor. Here is how professional buyers weight core shades, seaso

18 Jul 2026
卸売トレンド

Micro-Drops: Why Two Big Seasons Became Six Small Ones

Independent retailers are buying smaller and more often. It is not indecision — it is a rational response to markdown ri

18 Jul 2026
ブランドニュース

Verified Beats Cheap: The New Rules of Wholesale Trust

The lowest price is not the cheapest deal if it never arrives. Buyers are learning to weigh verification and payment pro

17 Jul 2026
スタイル特集

After Logo Fatigue: Reading the Shift in What Actually Sells

The loud-logo cycle has cooled without disappearing. For a buyer the useful question is not whether logos are over, but

17 Jul 2026
市場&価格

Landed Cost, Explained: What You Really Pay Beyond the Unit Price

The price on the line sheet is only the start. Buyers who cost the whole journey protect the margin the headline number

16 Jul 2026
卸売トレンド

Stock on Hand vs Pre-Order: Which Risk Are You Actually Buying?

Immediate stock and pre-order are not two prices for the same thing. They are two different risks, and the cheaper numbe

16 Jul 2026
卸売トレンド

Why Mixed-Size Packs Outsell Single-Size Buys

A pack that mirrors real demand sells through cleanly. One that does not leaves you holding the sizes nobody wants.

15 Jul 2026
スタイル特集

How Presentation Lifts Sell-Through on a Wholesale Rail

Two identical parcels can sell at very different speeds. Often the difference is not the product — it is how it is prese

14 Jul 2026
市場&価格

Sourcing Authentic Branded Stock in 2026: A Buyer's Checklist

Counterfeits and non-delivery are the two biggest risks in branded wholesale. Here is how professional buyers de-risk ev

13 Jul 2026
卸売トレンド

The Enduring Business of the Piqué Polo

Few garments sell as reliably at wholesale as the cotton piqué polo. We look at why it keeps turning over — season after

12 Jul 2026
スタイル特集

Seasonless Staples: Building a Core That Never Goes on Sale

The strongest wholesale positions are built on garments that never date. Here is how to choose a core that keeps earning

11 Jul 2026
ブランドニュース

How to Read a Wholesale Line Sheet Like a Buyer

A line sheet is where a deal is really made or lost. Here is what experienced buyers look at first.

10 Jul 2026