How to Read a Wholesale Line Sheet Like a Buyer

A line sheet looks simple — photos, prices, minimums — but experienced buyers read it in a specific order, and it saves them money.

First, the minimum order quantity and pack structure. MOQ tells you the size of the commitment; the pack step tells you how the stock actually ships. A low unit price behind a huge MOQ is not a bargain if it ties up your cash.

Second, the price breaks. Tiered pricing rewards volume — knowing where the next break sits lets you decide whether nudging your order up a tier is worth it.

Third, condition and origin. "A1" or first-quality is not the same as graded or returned stock, and EEA origin matters for both duty and authenticity. A good line sheet states both plainly.

Only then do the photos matter. Great imagery sells, but the numbers decide whether the deal works for your business. On VESTRA, every listing surfaces MOQ, pack size, tiers and condition up front — so you can read the deal in seconds and message the seller with the right question.