Why Mixed-Size Packs Outsell Single-Size Buys

Ask a reseller where their dead stock comes from and the answer is often the same: the wrong sizes. A parcel bought cheap on paper turns expensive on the rail when it is stacked with the sizes customers rarely reach for.

This is why the structure of a pack matters as much as its price. A mixed-size pack that weights the middle of the curve — where most real bodies sit — sells through evenly. A single-size buy, or a pack skewed to the extremes, forces you to find a home for the leftovers, usually at a discount that erases the original saving.

The ideal ratio varies by category and market, but the principle holds everywhere: buy the sizes you can actually sell, in roughly the proportion you sell them. A balanced run turns over as a unit; an unbalanced one leaves a long tail of markdowns.

The trap is a headline unit price attached to a pack you have not examined. The number that matters is not the price per piece but the price per piece you will actually sell — and that depends entirely on the ratio.

On VESTRA, listings state pack size and size ratio up front, so you can judge a parcel on the sizes you will move, not just the price on the label.