VESTRA Journal

ブランド卸売の今

ファッション、ブランド、市場の動き、そしてその背後にある取引。動きの速いバイヤーと販売者のための知見をお届けします。

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卸売トレンド

Amazonの600億ドル規模のB2Bエンジン:ファッション卸が学べること

Amazon Businessの年間流通額は600億ドルに達し、9月30日からは営業時間外に法人顧客へ荷物を届けた出品者にペナルティを科している。この変化が示す店舗の仕入れ方と、サイズランがSKUではない理由とは。

VESTRA Editorial · 13 Oct 2026
卸売トレンド

焼却の時代の終わり:欧州の売れ残りファッションはどこへ向かうのか

2026年7月19日から、EUの大企業は売れ残った衣料品、服飾雑貨、靴を廃棄できなくなりました。禁止の対象、残された10の限定的な例外、そしてなぜ今、より多くのブランド余剰品が卸売を含む第二の販路を探しているのかを解説します。

27 Sep 2026
卸売トレンド

Selling on Instagram and Facebook: What Actually Moves Stock

One advertising system with two shop windows. The catalogue that feeds it, the measurement most shops get wrong, the cre

31 Aug 2026
卸売トレンド

The Milan Calendar: When Italian Stock Actually Moves

Showroom weeks, order deadlines, delivery windows and the moment stock loosens. Buying Italian goods well is mostly a qu

25 Aug 2026
卸売トレンド

Selling to Order: Dropship, Reship, or Buy the Carton

Order-by-order retail is a real model, not a smaller version of wholesale. Three ways to run it, and what each one actua

25 Aug 2026
卸売トレンド

Getting a Wholesale Catalogue Into Your Shop

Spreadsheet, export or API — what each one is good for, and the fields you should check before you build anything on top

24 Aug 2026
卸売トレンド

Buying and Selling an Amazon Business: The Account Is Not the Asset

What Amazon's August 2026 rule change actually forbids, the two deal structures that still work, the paperwork that carr

8 Aug 2026
卸売トレンド

Order a Sample Before You Order a Carton

Photographs flatten fabric. A single sample tells you the weight, the collar recovery and the true colour — and it costs

23 Jul 2026
卸売トレンド

Off-Season Buying: The Calendar Edge Smart Wholesalers Use

The best wholesale prices rarely appear when demand is highest. Buyers who work the calendar, not the trend, protect the

19 Jul 2026
卸売トレンド

Micro-Drops: Why Two Big Seasons Became Six Small Ones

Independent retailers are buying smaller and more often. It is not indecision — it is a rational response to markdown ri

18 Jul 2026
卸売トレンド

Stock on Hand vs Pre-Order: Which Risk Are You Actually Buying?

Immediate stock and pre-order are not two prices for the same thing. They are two different risks, and the cheaper numbe

16 Jul 2026
卸売トレンド

Why Mixed-Size Packs Outsell Single-Size Buys

A pack that mirrors real demand sells through cleanly. One that does not leaves you holding the sizes nobody wants.

15 Jul 2026
卸売トレンド

The Enduring Business of the Piqué Polo

Few garments sell as reliably at wholesale as the cotton piqué polo. We look at why it keeps turning over — season after

12 Jul 2026